ABOUT YOUR ADVISORS IN SW Idaho
J.P. Benlian
Owner
My wife, Lisa, and I have been in the Treasure Valley area for well over 20 years. We came here for a week’s vacation in the summer of 1995 and decided this was the place we wanted to raise our family. Three kids and 25 years later, this community has been an amazing place to call home!
Until now, I have spent my career in sales, helping world-class brands achieve their business goals through technology. Now my goal is to leverage that experience and help families and seniors during difficult and stressful times. I’ve learned first-hand the challenges families face when considering their options. I am committed to honoring and supporting our seniors and their families during this time of transition by providing them a trusted resource that is committed, with their best interest first and foremost.
In my free time, I teach adaptive snow skiing to people with intellectual and physical disabilities at Bogus Basin with B.A.S.E. (Boise Adaptive Snowsport Education) as well as serve on their Board of Directors. Additionally, I coach golf with our local Special Olympics Ghostbusters Team.
Amber Martinez
Senior Living Advisor
As a native Idahoan, I have had the privilege of watching our amazing community change and evolve. Growing up in the small town of Meridian and working on our family’s farm taught me many valuable lessons of integrity, respect, and delivering on your commitments. My husband and I have been married for 21 years and strive to impart those values to our three kids.
With over 20 years in management, HR, and administration, I have learned that professionalism is vital but fulfilling a need with integrity and efficiency brings success. My objective now is to apply that business acumen, reliability, and heart in advising families and seniors with the journey that lies ahead. I have a personal understanding of the struggle that can take place while navigating the multitude of options. As an advisor, I am committed to being a trusted resource and guide.
Outside of the office, I volunteer with Third District Guardian as an advocate for foster kids. Also, I support the Idaho Humane Society and other non-profits such as the Women’s & Children’s Alliance. Our family enjoys many of the community events throughout the year and supporting our hometown businesses.